• Ofcom is investigating Elon Musk’s social media platform, X, regarding the use of Grok AI for creating sexual deepfakes.
• The investigation comes amid rising concerns over the impact of AI-generated explicit content.
• UK laws around AI-generated images are being scrutinized; new regulations could soon classify such content as a criminal offense.
• Politicians, including Keir Starmer, are urging swift government action to address the issue and protect users.

Ofcom has launched an investigation into content shared on Elon Musk’s platform X (formerly Twitter) involving Grok AI-generated sexual deepfakes. This move follows growing concerns over the potential harm such content could inflict, including privacy violations and mental distress.

The inquiry is rooted in rising alarm over the misuse of artificial intelligence technologies to create non-consensual imagery, posing significant ethical and legal challenges. Experts have warned that such content can exacerbate societal issues and threaten individual autonomy.

The investigation specifically targets Grok’s utilisation of AI to generate explicit imagery without consent, raising questions about regulatory oversight in digital spaces. Ofcom’s findings will directly influence future regulations aimed at curtailing online abuses.

Elon Musk has been uncharacteristically quiet on the subject in recent days, which suggests even he realises how serious this all is. But he did fire off a post accusing the British government of seeking “any excuse” for censorship.

The inquiry concerns all users of the platform, particularly those whose images may have been manipulated or used without consent. A spokesperson stated, “These developments underscore the urgent need for robust frameworks when it comes to AI and personal rights.”

X is struggling as a platform

X has been struggling as a platform every since Elon Musk’s overpriced takeover. The platform has seen many mainstream publishers, like The Guardian, and prominent personnel to leave the platform. The users have dropped, despite Musk’s personal involvement and boost to the users with clickbait. AI generated images are one of the most clicked clickbait tech the platform has used to create engagement, which has fallen to record lows.

With Ofcom’s scrutiny underway, the implications for X could be significant, particularly if they lead to stricter regulations or a potential overhaul of the platform’s content policies. “This is undoubtedly a turning point for how we view digital privacy rights in the age of AI,” an industry analyst noted, indicating that forthcoming actions could reshape the landscape of online content creation significantly.

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BBC
Ofcom investigates Elon Musk’s X over Grok AI sexual deepfakes

The Guardian
Can X be banned under UK law and what are the other options?

Sky News
Creating AI sexualised images to become criminal offence this week

The Independent
Starmer issues ultimatum to Musk vowing ‘fast action’ from government to end Grok abuse on X

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